|  The
Internet Marketing Plan: A Practical Handbook for
Creating, Implementing and Assessing Your Online Presence,
by Kim M. Bayne
Kim
Bayne's The Internet Marketing Plan provides a marketing
plan geared toward Web commerce and covers the middle
ground between marketing and Web technology. Marketers
who are seeking the basics on Web site design or HTML-savvy
technicians who are looking for marketing basics can
use this book as an outline for their business plans.
Because Bayne's book is dense with information, it's
easier to skip around rather than read it cover to
cover. Activities augment some of the book's sections
and you can use hands-on investigation to reinforce
other concepts within the book. The Internet Marketing
Plan's diskette contains documents, spreadsheets,
and forms that guide the reader through marketing
plan creation. Bayne also offers several worthwhile
applications of Web technology that can fortify different
areas of your company's business.
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 Online
Customer Care: Applying Today's Technology To Achieve
World-Class Customer Interaction, by Michael Cusack
dbryden@lds.com from Morristown, NJ , March 23, 1998
(3rd Party review)
Online
Customer Care is both a How-To and a Reference This
book demonstrates that Cusack has "rolled up his sleeves"
in both the boardrooms and the call centers of Global
2000 corporations, uncovering inefficiencies and driving
change through technology and process. His "Online
Customer Care" is the culmination of this wealth of
experience. Starting with the business drivers and
concluding with the often overlooked market intelligence
opportunities, "Online Customer Care" does not replicate
the mistakes many business books make: avoiding the
painstaking but valuable details, and not caring about
the subject. Cusack is apparently passionate about
customer service. His expertise is obvious and his
sensitivity to the integration and melding of people,
process and technology is refreshing. "Online Customer
Care" is thorough to the point of providing us with
both a How-To and a reference guide on the misunderstood
field of customer care.
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 |
Title :Electronic Commerce: A Manager's Guide,
by Ravi Kalakota, Andrew B. Whinston (Contributor)
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 Advertising
on The Web, by Jim Sterne
An
easy-to-read business book for marketers, advertising
reps, and Web reps (ad reps who specialize in Web
advertising). Describes what advertising is being
done now, what has been successful, and what the future
holds for Web advertising. Will help you develop a
Web advertising strategy, find Web sites where you
can advertise your products, negotiate ad space, and
sell space on your own Web sites. Shows you how to
track the success of your Web advertising and use
that information to plan future advertising campaigns.
Once there, learn how to keep them coming back.Plus,
you'll learn how to sell ad space and how to set pricing
that is affordable, competitive, and profitable.
Learn
which ad designs, key phrases, and information attracts
your target market's attention and drives them to
your site. This is an easy-to-read business book,
with very little technical jargon. Written by Jim
Sterne, a best-selling Internet business book author
and international consultant, speaker, and columnist
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Title
: Understanding Electronic Commerce (Strategic
Technology Series); David R. Kosiur
View
Synopsis
Title
: Customer Service on the Internet: Building
Relationships, Increasing loyalty, and Staying Competitive,
by Jim Sterne
View
Synopsis
Title
: Marketing on the Internet: A 7-Step Plan
for Selling Your Products, Services, and Image to
Millions Over the Internet, by Jan Zimmerman, Michael
Mathiesen, Jerry Yanj
View
Synopsis
Title
: Building Cyber stores: Installation, Transaction
Processing, and Management, by Martin Nemzow
View
Synopsis
Title
: Business-To-Business Internet Marketing:
Five Proven Strategies for Increasing Profits
Through Internet Direct Marketing, by Barry Silverstein
View
Synopsis
Title
: World Wide Web Marketing: Integrating
the Internet into Your Marketing strategy, by Jim
Sterne
View
Synopsis
Title
: CGI for Commerce: A Complete Web-Based Selling
Solution, by Gunther Birznieks,
View
Synopsis
Title
: Opening Digital Markets: Battle Plans
and Business Strategies for Internet commerce, by
Walid Mougayar
View
Synopsis
Title
: The Economics of Electronic Commerce,
by Andrew B. Whinston, Dale O. Stahl, Soon-Yong Choi
View
Synopsis
Title
: Electronic Commerce and Business Communications
(Practitioner Series), by Michael Chesher, Rukesh
Kaura
View
Synopsis
Title
: Cybertools for Business, by Wayne Harris
View
Synopsis
Title
: E-Commerce Security: Weak Links, Best Defenses,
by Anup K. Ghosh
View
Synopsis
Title
: Internet World Guide to One-To-One Web Marketing
(Internet World Series), by Cliff Allen, Deborah
Kania, Beth Yaeckel
View
Synopsis
Title
: Web Commerce Technology Handbook (McGraw-Hill
Series on Computer communication), by Daniel Minoli,
Emma Minoli
View
Synopsis
Title
: E Commerce, by Michael Chissick, Alistair
Kelman;
View
Synopsis
Title
: Computer Telephony and Wireless Technologies:
Future Directions in Communications, by Bob Emmerson,
David Greetham
View
Synopsis
Title
: The One to One Fieldbook : The Complete
Toolkit for Implementing a 1 To 1 Marketing Program
by Don Peppers, Martha Rogers, Bob Dorf
View
Synopsis
Title
: Enterprise One to One : Tools for Competing
in the Interactive Age by Don Peppers, Martha Rogers
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Synopsis |
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